Little White Lies!

Little White Lies

Little White Lies is a magazine based on films which is published once every two months. Combining cutting-edge design, illustration and journalism, LWLies has been described as being “at the vanguard of the independent publishing movement.” Their reviews feature a ranking system that captures the different aspects of the movie experience. The Church of London is a small publishing company which includes writers, artists, film makers and photographers craft content marketing, or native advertising, that connects clients to bigger human stories. You can buy the magazine in shops as well as online including Urban Outfitters, a very popular clothing shop. In addition, there is a subscription available for the magazine as this technique is an efficient way to make money. As the audience can subscribe to the magazine, they are able to collect these and keep them as a showcase in their homes, 93% of readers don't throw away their copies. The magazine is available every two months. Little White Lies  has many apps for the audience to connect with its audience and to keep up to date with the modern technology in today's society. They have an official app, a Youtube channel and Instagram which shows that they are technologically advanced and believe in the importance of connecting to their demographic. The target audience includes mainly males aged 25 to 35 who tend to work in creative media as this magazine attracts creative minds due to its unusual layout and imagery. A survey of 250 readers done in 2008 by The Church of London shows us that 63% of people that read LWLs is male, more than half (51%) of readers are aged between 25 and 35 years,  22% work in media and 20% work in creative design. Furthermore,  35% buy more than 4 DVDs a month and 28% visit the cinema more than 4 times a month which shows that the audience are passionate about films and media and really do find this magazine informative and interesting. 
 

Conventions 

The magazine has a very distinctive style as it includes an image from the short film and the layout is in a specific way. As you can see to the right, there is a review of "Holy Motors" which is showing the conventions of the magazine. I have researched many LWL's reviews and have analysed them in detail to ensure that I know what to use in my own film review. The image tends to be at the top of the page which shows the protagonists and it symbolises the film and a crucial scene. In addition, the image is in colour to ensure that is stands out and attracts the reader. The title of the film is directly under the image and is in a bold font which is Century Gothic. In addition, the directors name, actors names and the release date are under the title in a very small font with italics and upper case bold lettering. Then the actual review is set out in about 5 or 6 paragraphs which are all in line and are lined up. There is also an indent before every first word of a paragraph as you can see above. On the bottom left of the page, there are a few reviews with the ratings on the right in bold. They tend to use one word in bold lettering such as "ANTICIPATION" or "ENJOYMENT" which are all in a Century Gothic font. I have also noticed that there is a page number at the bottom in a very small font so that it does not draw the attention away from the main text. I have posted a separate photo of the analysis of a film review from the magazine. As I have done a lot of research into this magazine, Greg and I have been able to come up with an effective review draft as we know what is expected. I believe that an image such as the Inspector in action or a blurred shot of "J" should be used because it connotes the thriller genre and does not give too much away about the plot or the characters.